Written by Tara Regan All you stylists and spa specialists out there, let me see a show of hands – How many of you do your own marketing? “Wait!” you exclaim, spitting out your drink (gracefully, of course.) “I don’t have to do my own marketing. Someone else does that for me…right?” Well, maybe. Allow me a follow-up question … Continue reading Making Time to Market Yourself (And Why!) for a Busy Stylist
We know you don’t need reminding, but hey, maybe it’s one of those days, so we’ll refresh you – Clients are the backbone of our industry! They’re the reason we get up and do what we love every day. You’ve worked so hard to fill your books with these lovely faces. But, we’ve got some bad news. … Continue reading Little Things You Do To Lose Clients
Here’s a slogan you’re about to see blasted everywhere like confetti – “New Year, New Me.” We love that, but how about “New Year, New Slate?” Do us a favor, ladies: Don’t spend all your time thinking about what you did in 2018. Instead, think about all you’re going to do in 2019. You know there’s something magical about … Continue reading The Number One Way to RUIN Your Beauty Business
Look out! One of the biggest, craziest, most profitable shopping days of the year is right behind you. Hello, Black Friday! This day-after-Thanksgiving always seems to sneak up on us while we’re busy working on our business, crafting new projects and growth and looking ahead to the New Year. But all that kick-butt work ethic … Continue reading Last-Minute Black Friday Promotions
Hey, you blossoming businessperson! How many boxes have you checked in your self-owned business journey? Website? Check. Healthy customer base? Check. Survived your first tax season? Check. What about promoting your first business event? Che…well, not so much. Don’t sweat it. We’ve got some tried-and-true tips on how to endorse your special professional occasion. Network … Continue reading How to Promote a Killer Event for your Beauty Business
Is Email Marketing Dead? Great question! We’re not going to tip-toe around the answer for this one – it’s definitely not dead! Email marketing is very much alive and healthy, and instead of listing the million and a half ways it’s essential for your business, we’re only going to share five. We’re all about short, … Continue reading Is Email Marketing Dead?
As a blossoming business owner, it’s all about doing the most with the least amount of money. As you continue to grow, you wonder where to spend or save when outsourcing responsibilities you don’t enjoy or excel at. Some of those hirable titles are no-brainers. Accountant? Absolutely! Receptionist? That will completely revolutionize your work day! … Continue reading Is a Social Media Manager Even Worth the Money?