I am not a beauty professional. Let’s just get that out of the way. However, I have an enormous respect for those people who can make others look and feel beautiful. Except sometimes, these beauty professionals can make their customers feel anything but stunning. I’ve been one of those customers. I have terrible, crippling fear … Continue reading What Your Self-Conscious Client Wants You To Know
You’ve got a toolbelt, right? And we’re not talking a loop with a hammer around your waist, but instead, a marketing tool belt with digital tools you need to kill it at work. When you’re leveling up as a beauty professional, it’s an exciting and often overwhelming journey. In order to truly dominate (and we … Continue reading Essential Marketing Tools for Beauty Professionals
In the beauty world, deciding between being a commission stylist or a booth renter is a lot like marrying the right person — they’re both decisions that take time, research and most importantly, a gut feeling. And like saying that big “I Do,” figuring out the right partnership for your beauty biz can definitely mean … Continue reading Commission vs. Booth Rent
We know in the past, “Refer a friend and get (fill in the blank)” was music to your customers’ ears. It’s a simple little tune. Just tell a pal about the business and get something in return. Now, though, it’s sounding like the same old song. Here’s what we mean — It’s standard (and predictable) … Continue reading Better Referral Incentives for Your Salon
Written by Tara Regan All you stylists and spa specialists out there, let me see a show of hands – How many of you do your own marketing? “Wait!” you exclaim, spitting out your drink (gracefully, of course.) “I don’t have to do my own marketing. Someone else does that for me…right?” Well, maybe. Allow me a follow-up question … Continue reading Making Time to Market Yourself (And Why!) for a Busy Stylist
We know you don’t need reminding, but hey, maybe it’s one of those days, so we’ll refresh you – Clients are the backbone of our industry! They’re the reason we get up and do what we love every day. You’ve worked so hard to fill your books with these lovely faces. But, we’ve got some bad news. … Continue reading Little Things You Do To Lose Clients
Here’s a slogan you’re about to see blasted everywhere like confetti – “New Year, New Me.” We love that, but how about “New Year, New Slate?” Do us a favor, ladies: Don’t spend all your time thinking about what you did in 2018. Instead, think about all you’re going to do in 2019. You know there’s something magical about … Continue reading The Number One Way to RUIN Your Beauty Business
Look out! One of the biggest, craziest, most profitable shopping days of the year is right behind you. Hello, Black Friday! This day-after-Thanksgiving always seems to sneak up on us while we’re busy working on our business, crafting new projects and growth and looking ahead to the New Year. But all that kick-butt work ethic … Continue reading Last-Minute Black Friday Promotions
Hey, you blossoming businessperson! How many boxes have you checked in your self-owned business journey? Website? Check. Healthy customer base? Check. Survived your first tax season? Check. What about promoting your first business event? Che…well, not so much. Don’t sweat it. We’ve got some tried-and-true tips on how to endorse your special professional occasion. Network … Continue reading How to Promote a Killer Event for your Beauty Business
Is Email Marketing Dead? Great question! We’re not going to tip-toe around the answer for this one – it’s definitely not dead! Email marketing is very much alive and healthy, and instead of listing the million and a half ways it’s essential for your business, we’re only going to share five. We’re all about short, … Continue reading Is Email Marketing Dead?
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